So I've moved out of the country-back to Bombay, India. And I've closed shop. Almost.
I've been trying to close a certain Credit Card, of a certain fashion brand that I talked about before.For the non-scrollers, that's Express (for context, I'm what they call an "A-Lister" or Premium member)
I've sent in cheques a month before only to receive calls about payments. I have paid online,only to see balances on my statement,along with a late fee!This has happened more than once. And, I have called in as well.
Do you think I could hold off leaving the country for this? No, I didn't think so.
Lesson learnt: Every touchpoint matters, to every customer. If this is the way premium members are treated, then wake up and smell the coffee,Express-you have a problem.
Sunday, August 17, 2008
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